Lingerie brand Playtex rebrand targets over-50s

Playtex, the lingerie brand, is launching a £1m marketing campaign to reposition itself as the underwear brand for women over 50.. From Campaign US

Playtex - Wikipedia

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Playtex's Commitment

The occasional lingerie

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PLAYTEX Women's Lingerie, Comfort & Support bras, Shapewear

Brand history

Playtex - Wikipedia

1984 magazinr brassiere AD New PLAYTEX DISCRETION BRA smooth

Drug Store News - April 2019 by ensembleiq - Issuu