Maidenform Relaunches its Brand with Fresh M Campaign, Serving up Craveable Comfort in Underwear, Bras, and Bodywear

WINSTON-SALEM, N.C., February 20, 2024--Maidenform, America’s No. 1 shapewear brand, has reignited its brand with a sumptuous new advertising campaign, showcasing its unbelievably soft M collection designed for young-minded consumers. From the brand that wrote the book on bras, Maidenform is proudly showing off the next best thing in body basics (that are anything but basic), with youthful cuts, bold colors, and craveable comfort in its new collection, Maidenform M.
WINSTON-SALEM, N.C., February 20, 2024--Maidenform, America’s No. 1 shapewear brand, has reignited its brand with a sumptuous new advertising campaign

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HanesBrands Inc. - Maidenform Relaunches its Brand with Fresh M

This beautiful racerback bra offers full coverage for unbelievable comfort and a sexy shape at the same time. • Wide straps for all-day comfort •

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