As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z

With its first acquisition, of 3-year-old Kit Undergarments, ThirdLove joins Victoria’s Secret and Journelle in upping its focus on the Aerie-dominated Gen-Z underwear market.

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ThirdLove acquires Kit Undergarments - 2022-04-25 - Crunchbase Acquisition Profile

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Marcus Chung on LinkedIn: As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z bra…

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