Lululemon adopts unconventional approach to cope with knock-off 'dupes' flooding the market

The cult athleisure brand arranged a swap at a Los Angeles mall, where fans of the Align pants could get a pair for free if they gave up their dupe.

Kathryn Ryan on LinkedIn: Certificate of Completion

Lululemon marketing complaint could be a test of Canada's

Lululemon marketing complaint could be a test of Canada's

Lulu who? A cult brand takes on the booming culture of 'dupes' - CBS Miami

Lululemon Wants Consumers to Trade in Dupes for the Real Thing

Climate group files 'greenwashing' complaint against Lululemon

Lululemon will swap knockoff leggings for theirs — for free

Lululemon's Sustainability Report Fails to Hide It Increased

Lulu who? A cult brand takes on the booming culture of 'dupes

Lululemon

Campaign of the Week: Lululemon, Dupe Swap